We know that the Fusion StereoActive is arguably the best sound system for the watersports market, but do you know the behind-the-scenes story of how it all came to be?

Red Paddle Co has teamed up with a number of leading outdoor equipment suppliers to create a competition to win the ultimate outdoor adventure.

If you could use some help in achieving your goals and want to partner with a brand that shares the same love for the water and paddling as you, Aqua Marina could be the perfect fit for you.

Restube, a young company from Germany, has developed the smallest and lightest inflatable life jacket ever. With the SUP scene caring more and more about safety this is a product every paddle boarder should take a look at.

Now that the Supconnect Awards have been wrapped it's time to bring back a fan favorite, the Supconnect Polls -- the People's Choice Awards, where you, the consumer, the fan, the people who make this sport so awesome, can decide who your favorite athletes are, where the best SUP destination is, what the best video from the year was and more! You nominate, you vote, and YOU DECIDE!

Summer is at it’s end and for many that means back to work and less time in the water. We can all agree that paddle boards are not cheap and run anywhere between 8ft and 14ft tall, so finding a safe and secure place to store your board is important—and at times can be challenging.

During the Summer Outdoor Retailer show in Utah held in August a forum was held with stand up paddle industry leaders. The forum gathered experts and industry professionals to discuss the state of the SUP industry, safety and regulations, the future of our industry, and more!

Water sports are a great way to exercise, but in life it’s all about choices. SCUBAJET accepts the challenge and brings the most popular aquatic activities to the next level. The water sports gear impresses with an innovative design and allows to make decisions based on individual needs by combining motor power and paddling.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Fall SUP season, so there's sure to be something in this guide for everyone!

Boarding Pass Excursion is a micro travel series designed to deliver stoke in 60 second bite sized pieces. The series follows Pau Hana Surf Supply founder, Todd Caranto, as he explores new places around the world to paddle and discovers the local Stand Up Paddle Boarding culture through: SUP yoga, SUP fishing, SUP surfing, and SUP Touring, always ready for a cold beer and fresh local grinds. Check out the video series below.

New startup Kayacat announced today that it is raising funds via a rewards crowdfunding campaign on Kickstarter to produce a new concept of boat. Kayacat set out to raise £80,000 on Kickstarter to produce the first batch of their invention that is set to open the personal watercraft market to new buyers.

The LiftSUP handle has already proven to be a key tool in helping to carry and transport your paddle board from the parking lot to the water’s edge and beyond. But did you know that the LiftSUP handle is more than just a handle and can be used in a number of situations? There are actually quite a few uses for it that help to make the life of a stand up paddler easier and more fun. Here are 6 benefits of the LiftSUP handle.